Whole Foods + Ripe

Waste less food

Whole Foods' rivals are stealing customers by selling organic foods at cheaper prices. To give shoppers more bang for their buck, Whole Foods will prevent the food we forget about from rotting in vain. Introducing Ripe, the grocery management app that plans meals around our aging foods.


Ads remind shoppers that neglecting quality food comes with a high price.

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Whole Foods Exclusive App

Ripe plans meals around produce based on its age.

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Ads appear in food magazines like Lucky Peach and Cooks Illustrated.