Listerine

Tame monstrous breath

Student Choice Best Copywriting - Creative Circus Student Show

The only thing that frightens children more than monsters is good hygiene. Listerine helps kids conquer their fears by showing how great breath simply transforms you.

Print

Flapped jaws reveal why these monsters are in such good spirits

Ambient

Zoo installations turn animal odors to pleasant aromas.

Point of Purchase

Monster mouths promise they won't bite.

Mobile Game

In-store QR codes let kids play as pungent monsters on the run. Try to catch your breath.