Pure is priceless
Digital mockumentaries tease a faux effort by diehard Evian drinkers to save the glaciers.
Betty hooks viewers with less attainable ways to #SaveTheGlaciers. Link to microsite in bio.
Savetheglaciers.com lifts the curtain on Betty but gives people simple ways to reduce carbon footprint.
The site also encourages readers to post Instagram selfies of their own ways to save the glaciers.