Evian

Pure is priceless

Global warming threatens the 15-year filtering process of Evian glacier water. To save itself, Evian rallies its biggest fans to change the course of Earth's future.

Youtube Pre-roll

Digital mockumentaries tease a faux effort by diehard Evian drinkers to save the glaciers.

Instagram

Betty hooks viewers with less attainable ways to #SaveTheGlaciers. Link to microsite in bio.

Microsite

Savetheglaciers.com lifts the curtain on Betty but gives people simple ways to reduce carbon footprint.
The site also encourages readers to post Instagram selfies of their own ways to save the glaciers.

AD: Brittany Johnson
Photographer: Tyler Smith